The overall objective of the assignment is to develop a Tourism Master Plan for the Tourism Development Area (TDA) of Dushanbe and surrounding areas that is seamlessly integrated with plans for national, regional, and urban development, including relevant legal and regulatory requirements, sociocultural and environmental safeguards, financing needs and modalities, and assessment of economic viability of proposed investments along with more detailed pre-feasibility studies on the highest-priority individual projects. To achieve the overall objective, the following specific objectives are established:
1. Conduct a comprehensive Strategic Analysis for tourism development in Dushanbe, including tourism demand and marketing mix fundamentals of tourism clusters, supporting factors and resources for destination competitiveness and sustainability, infrastructure and urban services in tourism clusters, regulatory/planning framework, sociocultural and environmental impacts.
2. Develop a Tourism Master Plan for Dushanbe based on its key success factors as international destination, defining strategic framework, spatial tourism planning, a governance structure for tourism development, high-level development plans in critical components of tourism competitiveness and sustainability, sociocultural and environmental safeguards, and investment plan with the prioritization of the proposed projects.
3. Prepare Concept Papers for the highest priority investment projects, including description, rationale, scope, and expected impacts.